America, 2014.

The alarming rate of school shootings across the country appears to have added an unsettling new item to parents’ list of “back to school” items: bulletproof armor for their children. Among such items, the Bodyguard Blanket, a portable, bulletproof covering for children, has seen its sales exceed its manufacturer’s expectations in less than two weeks on the market.

Stan Schone, managing partner at manufacturer ProTecht, told The Huffington Post that consumer response to the product has “far exceeded our wildest expectations” in the 10 days that the blanket has been available for purchase.

As reported first in the Oklahoman, the blanket was conceived to protect children during natural disasters. The blanket is made “with the same bullet resistant materials that shield our soldiers in battle,” according to one advertisement. In the event of a tornado — or shooting — children can wrap themselves in the blanket in a duck-and-cover position to shield from bullets, debris or other projectiles.

“We have been contacted by several private and public schools that have shown great interest and by many concerned parents wanting to purchase them as well,” Schone wrote in an email to HuffPost. “Private sales have been very spirited and far greater than anticipated.” Schone did not respond to follow-up requests for further details.

More: Sales of Bulletproof Blankets Beat Maker’s ‘Wildest Expectations’